Latest Trends in Web Development

by Anna B.
by Anna B.
Business Analyst
17 Jul 2021
Reading Time: 9 minutes

A site or a web app has been a must-have for any business for more than a decade. But nowadays, it is not enough just to have a website or a web app. You need to improve them constantly following current trends in web development as modern technologies are developing rapidly. If you don’t implement any innovations for years, you lose competitiveness as your competitors are growing while you are standing still.

Don’t let competitors get ahead of you! Keep your company up-to-date with the help of an advanced website or web app created using the latest trends in web development. What are they in 2021? Keep reading and find out!



TOP Web Development Trends in 2021


Meet the compilation of the most popular and useful recent trends in web development.


AI-powered chatbots

Their popularity increases every year. According to Gartner, user interest in this technology has increased by 160% in 2018 compared to the previous few years. And such a trend is going to develop even more rapidly in the near future.


In 2021, the owners of businesses will aim at using chatbots for improving customer support. And soon, robotic assistants may even replace human managers. Analysts at Juniper predict that the percentage of customer interactions with businesses using chatbots instead of human managers will reach up to 75% in the healthcare field and even over 90% in the banking industry by 2022.


And this is not wondering! Chatbots are very convenient and fast for users. They can give immediate responses to the most frequently asked questions. Moreover, they work 24/7 that helps a business to be available for customers at any time of day or night.


This technology is a great solution for those who want to cut the expenses for customer support. You will need fewer human agents if you have a virtual assistant. Also, this is a great way to increase sales as a chatbot can attract a potential customer’s attention immediately when he opens your website. Also, it increases the chances of making an order as users do not have to wait for a response from your company for a while. As they receive the feedback immediately, they decide to make a purchase faster.


Voice recognition

Google, Amazon, Microsoft, and others are using this technology to drive new heights of innovation. Voice technology has reached the next level with the introduction of smart speakers and assistants. Researchers at Juniper have estimated that 2,5 billion people worldwide were using voice assistants in 2018. And they predict this number to reach 8 billion by 2023. Therefore, developers need to ensure that the website is completely optimized including the functionality of voice search.


Responsive design

According to Statista, more than half of people (54,8%) use mobile phones to surf the Internet. Therefore, you need to pay much attention to adapt your website to all screen sizes. Minimal resizing or scrolling while using different devices makes the user experience more positive and increases the website’s ranking positions. 

Fortunately, thanks to the new trends in web development, you do not need to create several versions of a website for different screen sizes. Responsive design is the key to fast adaptation to any device.

Websites developed using this technology easily adapt to both 300px and 3000px screens. It is possible due to the flexible website layout and the use of percentage-based CSS rules for styles to adapt to any screen size.

It is much easier and faster to create a responsive design than an adaptive one. That is why this is one of the most popular IT development trends nowadays.

Responsive design

Push notifications

This is a convenient way of keeping users informed about the latest news and events. You can use push notifications to:

  • welcome subscribers;
  • introduce new items;
  • send personalized product recommendations;
  • inform clients about sales, promotions, and discounts.

Push notifications is one of the most popular web development trends in 2021 as they are extremely effective. As Accengage research has estimated, on average, 7,8% of users react to push notifications. This proves this channel of communication to be 3 times more effective than emails. Its click-through rate, as Campaignmonitor says, is only 2,6%. Therefore, push notifications will keep on becoming more and more commonly used in web development in 2021.


Cartoon illustrations

They have become a real trend, as users are tired of numerous boring stereotypical sites with minimalistic designs. 

Illustrations of this kind help to increase brand recognition and trust of potential customers. Moreover, they help to enhance the loyalty of the target audience, thanks to the positive impact on the emotional sphere.

Therefore, more and more companies are using customized cartoon characters to make their sites livelier and more colorful.

Blush is a great platform for finding cartoon illustrations. Here is an example of images of this kind:


Cartoon illustrations



Geometric grids

It is a new approach to website design within the minimalistic style. Geometric grids help users to focus and keep their attention on the most important sections of the webpage. Moreover, it is easier and more convenient for visitors to navigate the websites created in this style.

Here is an example for your inspiration:

Geometric grids



How to Find Out New Trends in Web Application Development?


To move with the times you need to be always aware of trends in web application development. This will help you keep your business up-to-date and competitive. But it may be difficult to find out all trends immediately as a lot of them are appearing every year. Here are some tips on how to monitor the latest trends:

  1. Read thematic blogs related to this topic.
  2. Make a research of your competitors’ web apps or websites.
  3. Consult an IT analyst who can advise you on how to make your web app or website more modern.



Future of Web Development with JoinSoft


Our outsourcing IT company offers:

  • Up-to-date technologies. Our designers and developers are aware of all the latest trends and know how to implement any of them.
  • High expertise. Our IT specialists have been helping to boost businesses in various fields with the help of advanced web apps and websites for more than 5 years.
  • The best choice of a technology stack. Our professionals take into account your requirements and the peculiarities of your business and ensure the finest quality of development.
  • Strict deadlines meeting. No delays are appropriate for us. We care for our clients to receive the end results just in time.
  • Post-release maintenance. We do not abandon our clients after release. Our professionals provide high-quality technical support for ready-made products.


Do you want to stand out from competitors with the help of an up-to-date web app or website? Our designers and developers can design a project from scratch or update an existing one.



Final Thoughts About Current Trends in Web Development


Long-established technologies such as push notifications, chatbots, and responsive design will continue to gain traction in 2021. Though these are not new solutions, their popularity is growing so fast that we can surely call them trends.

Also, this year is notable for new interpretations of old trends. For example, geometric grids as a new incarnation of minimalism.

Radically new solutions have appeared as well. For example, cartoon Illustrations are significantly different from classic website designs popular a few years ago.


JoinSoft can help you with web development to boost your business and stand out from competitors by using the latest trends



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